While I was investigating the online dating services industry I came a cross some figures that stated that Hitwise® has estimated that there are more than 800 online dating services in the U.S. Many of them are sites that belong to affiliates who drive trafic to the real dating sites but over all the number is in that range for the total websites that are out there.
With that many sites what are some of the newer technologies that are going to help the better sites stand out from the rest?
With all of the video and friend based free sites out there what do internet based dating sites have to do to stand apart in order to make it?
One unmistakeable trend is the spread of these free online dating sites that have been popping up.A while back you had to always pay a fee whether the agency was brick and mortar or on the internet. Now there are quite a few sites that are free to their users but charge for advertising space in order to make money.
That bodes well for their members because that makes these online dating services more task specific and stand out among all of those free friend based sites.Because they are dating websites they also help people find love rather than just friendship.
In an online interview with Mark Brooks, editor of OnlinePersonalsWatch.com he stated that some of the newer technologies that are being used with regards to online dating services include the use of avatar-based instant messaging. Another emerging technology is iovation®, which helps online dating sites battle fraud. With iovation’s Reputation Manager™, an online dating site can flag someone as being abusive or disruptive and eject them from the website. In addition, they can then notify other online dating services about this person and keep them from abusing another site.
As someone who is an avid fan of instant messaging I can completely see where IM could be a very useful tool for online dating services.Promoting its members to communicate in such a secure and simple way is excellent for building trusted relationships with customers.
People can “hook up” while on the dating service if they have seen each others profiles and find they are on at the same time. Easy to use, productive and cutting edge technologies are becoming available for the online dating services space.
It seems like “2.0″ is something you can tag to the end of almost anything! here comes Online Dating 2.0!
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Tags: dating, online dating, relationships, singles